For Appt in Sheffield, exporting has become an integral part of their business strategy. The Appt team, through conversations with Chinese developer Zingzhu Quan, saw an opportunity to help their UK clients to connect digitally with an East Asian market by opening an office in Kunming, China.
Appt specialise in web and app development and social media management. The apps they develop improve business efficiency, and their web design and social media services enable their clients, from a variety of sectors, to connect with their target market through an array of digital platforms. Knowing they’d need further assistance on opening their first overseas office in China, Appt spoke to the Department for International Trade (DIT), where they had access to a variety of support, including DIT in China. As well as helping Appt understand the Chinese business culture, DIT worked alongside Director Anna Bollinger and the team to support their new venture in Kunming.
“It’s only been through conversations with DIT that we’ve felt confident, knowing that we’re supported and have people we can turn to.”
Anna Bollinger, Director
For the launch ceremony of their new office, Appt applied for essential funding through the European Regional Development Fund’s Exporting for Growth programme, a match-funded grant that contributed towards the costs of flights and accommodation in China, as well as event planning and bilingual promotional material.
Face-to-face relationships are highly valued in Chinese business culture, meaning attending the launch ceremony was vitally important to the UK-based directors of Appt. This gave them the opportunity to strengthen relationships and make connections through DIT – resulting in the possibility of future work with a local Vice Mayor.
Since opening their Chinese office, Appt’s sales have significantly increased and after less than one year of trading, they have won the Horasis’ Best in China Award.