Steff McGrath, Managing Partner of Something Wicked stands next to her lingerie products.

Something Wicked attracts new markets in the Netherlands

Since 2013, Something Wicked has been manufacturing luxury lingerie and accessories for the UK market. However, when Steff McGrath took over the company in 2016, it was a failing business. By making vital changes, such as bringing in new investment, a new e-commerce website and expanding into European markets, Steff has transformed the fate of Something Wicked.

As part of her plan to see the company grow, Steff knew their market needed to grow too. Contacting the Department for International Trade (DIT) was part of that process. Steff was introduced to Annie Bradley, an International Trade Adviser (ITA) specialising in consumer retail and with her help, Steff got the advice and support she needed to feel confident in understanding and working with overseas traders.

“DIT provides a wealth of information and opportunity at your fingertips. It’s such a valuable resource.”

Steff McGrath, Managing Partner

As well as having one to one advice from her ITA, Steff had access to informative workshops and networking opportunities. As part of this support, Something Wicked were invited to attend a Northern Powerhouse trade mission to the Netherlands, which provided them with an opportunity to visit the market with other businesses and meet valuable contacts. It was this trip that cemented Steff’s decision to export to the Netherlands and ultimately resulted in a successful order from an online trader, who is now looking to expand their range from Something Wicked.

From 2017 onwards, Steff and her seamstresses look set to begin exporting in Germany and have even taken on additional staff to prepare for the extra workload this will bring. With DIT’s ongoing advice and support, Something Wicked is ready to grow their business across Europe – a far cry from the failing business Steff started with.