Closing an International Deal
2nd December 2020 @ 1:00 pm - 2:30 pm
If you’re a successful UK business looking to explore overseas opportunities, it’s crucial that you adapt your sales technique to suit international cultures. By taking an interest in the culture of your customer, not only does it help build trust, but it will reduce the likelihood of any misunderstandings.
In this three-part workshop series brought to you by the Department for International Trade (DIT), we’ll look at the differences in business culture and how researching different approaches to these overseas relationships can enhance your export deals, your communications, your sales pitch and even the closing of your deal.
This series will be delivered by international experts Bob Spence, specialist in lead generation and negotiation, and Kasia Lanucha, a Cambridge University lecturer and cross-cultural communication specialist.