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Closing an International Deal

2nd December 2020 @ 1:00 pm - 2:30 pm

Location: Online

If you’re a successful UK business looking to explore overseas opportunities, it’s crucial that you adapt your sales technique to suit international cultures. By taking an interest in the culture of your customer, not only does it help build trust, but it will reduce the likelihood of any misunderstandings.

In this three-part workshop series brought to you by the Department for International Trade (DIT), we’ll look at the differences in business culture and how researching different approaches to these overseas relationships can enhance your export deals, your communications, your sales pitch and even the closing of your deal.

This series will be delivered by international experts Bob Spence, specialist in lead generation and negotiation, and Kasia Lanucha, a Cambridge University lecturer and cross-cultural communication specialist.

In the final session, Bob and Kasia will look at how to read cultural cues that can help you assess if your deal is ready to be signed off. We’ll explore how to assess if you’ve got the right people in agreement, tactics to ensure your transaction is solid, as well as processes you can implement to successfully close your international deal.
Register here.