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Doing Business in Saudi Arabia – Webinar

February 19 @ 12:00 pm - 1:00 pm

Join the Department for International Trade (DIT), Saudi British Business Council and Arabian Enterprise Incubators (AEI) as we share insights on doing business in Saudi Arabia.

In 2017, Yorkshire and the Humber businesses exported £208 million worth of goods and services to Saudi Arabia which remains the UK’s largest trading partner in the Middle East. This is a high growth market, offering significant opportunities for UK companies across a range of sectors, with forthcoming infrastructure projects, healthcare development, education, energy, privatisation and financial technology among the best prospects.

Saudi Arabia is going through changing times and recognising the need to diversify from an oil reliant economy. With a determination to become a global investment powerhouse, the Kingdom has announced 80 major projects for implementation by 2030 which include leisure development and infrastructure projects in the transportation, education, renewable energy and healthcare sectors. Opportunities for UK private sector investment and in respect of the project pipeline are encouraging.

To discover how your business can enter this valuable market and take advantage of the export opportunities that exist, join our one-hour webinar on 19th February at 11am.

You will:

  • Learn what you need to do to succeed at exporting to this region
  • Get practical advice on market accessibility
  • Discover what export opportunities exist and where you can find and progress them
  • Gain real-life insight from a Yorkshire company who is already exporting into the Kingdom.


Chris Innes-Hopkins – UK Executive Director, Saudi British Business Council

Chris Innes-Hopkins heads the UK office of the Saudi British Joint Business Council (SBJBC), a not-for-profit association with over 150 Saudi and British members which works closely with both governments to promote business relations between the two countries. Chris is a former diplomat with wide experience of the Middle East. His previous posts have included UK Trade & Investment Director in Saudi Arabia, Economic Counsellor in Ankara and Consul General in Jerusalem. He has also been a senior advisor to BG Egypt, the Egyptian government and the European Union. Chris was appointed to his current position in March 2014.  He is also a Director of UK-Gulf Connect Ltd and a board member of SBJBC UK.

Freddie Blackman – Senior Consultant, Arabian Enterprise Incubators (AEI)

Freddie Blackman has been a consultant with AEI Saudi for the past two years, based in the Kingdom of Saudi Arabia. He has worked with British companies across a wide variety of sectors, from retail and healthcare to education and manufacturing, to assist them in bringing their products and services to the Saudi market. He has also worked closely with both governmental and non-governmental organisations to support trade missions to the Kingdom. Now splitting his time between Riyadh and Manchester, Freddie continues to support exporters through the UK Department for International Trade, Chambers of Commerce, the Saudi British Joint Business Council and other trade bodies.

Simon Bedford – International Trade Adviser, Department for International Trade (DIT)

Simon Bedford has worked on contract for the Department for International Trade and prior to that UKTI for over 12 years. In this time Simon has worked with more than 1000 companies discussing the company’s strategy, assessing the appropriate “route to market” options and supporting their developments. During this period Simon has co-written a range of guides for DIT and his book “Exporting Made Easy” is a practical guide to selling overseas through agents and distributors. Simon has in depth knowledge of a wide range of markets from Europe and the USA, to the Middle East and South East Asia. He worked for many years in the international division of a Belgian multinational. Simon is an Associate Lecturer in International Business and Marketing at Sheffield Hallam University.