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Eastern Europe and Central Asia Network Virtual UK Roadshow

7th December 2021 - 9th February 2022

The Department for International Trade (DIT) invites you to join to the Eastern Europe and Central Asia Network (EECAN) Virtual UK Roadshow 2021.

The roadshow will provide UK businesses with insight, information and guidance on exporting opportunities in   EECAN. The sessions are led by DIT sector leads who will explain why EECAN should be your first-choice partner for international trade..


EECAN is a cluster of 14 countries (Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Mongolia, Russia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan) where growing economies are demanding quality products and services. British companies have seen their business expand in the region in recent years and we fully expect this growth to continue. Kenan Poleo, Her Majesty’s Trade Commissioner for EECAN, and our team of DIT Commercial Officers in EECAN will host the online events to give you insight into the potential of our markets.

EECAN Virtual UK Roadshow Sector Sessions

Energy Showcase: Clean Growth Transition 

Tuesday, 7 December 2021 at 11:40 – 12:40 GMT – Click here to register.

Countries across the world are rapidly transitioning their energy supplies and the 14 markets in Europe Central Asia Network (EECAN), including two G20 economies, are no exception. Governments across the region are working with experts and donors, including the International Renewable Energy Agency, the European Bank for Reconstruction and Development (EBRD), UNDP and World Bank to undertake economic and regulatory reform to support their burgeoning renewable energy markets.  EECAN countries have a combined population of 380 million so it is no surprise that energy diversification initiatives are generating exciting new commercial opportunities.

Mining Showcase 

Wednesday, 8 December 2021 at 10:00 – 11:00 GMT – Click here to register.

Kazakhstan, Mongolia, Russia and Turkey present a number of opportunities for bilateral cooperation in mining industry. The region has a significant resource base and is a global supplier of minerals, possessing rich deposits of iron ore, non-ferrous metals, uranium, critical minerals and rare-earth metals. These are vital for further growth of green economy globally and relevant critical industries. In order to comply with sustainable development trends, the mining sector is in the process of undergoing a significant transformation to become more innovative, sustainable, efficient, productive and competitive.

Below are top-6 areas along which the mining sector has been undergoing its transformation.

  • ESG standards implementation, low carbon technology introduction;
  • Innovative equipment and automation solutions;
  • Digital technologies that help reduce costs and grow efficiency and productivity;
  • Geological exploration solutions;
  • Mineral processing technologies;
  • Powering past coal, mine closure and legacy planning

Advanced Manufacturing Showcase

Wednesday, 8 December 2021 at 11:15 – 12:15 GMT – Click here to register.

There are 14 markets in the Eastern Europe Central Asia Network (EECAN), with the two G20 economies of Turkey and Russia, presenting major opportunities for bilateral cooperation in the Advanced Engineering and Manufacturing arena. Capabilities, population, location and a well-educated human resources makes Turkey and Russia a natural hub for the AEM sector.

The following sectors, technologies and areas within AEM are seen to offer the main opportunities across the EECAN region:

  • Electric Vehicles and Future Mobility
  • Digital Transformation of Manufacturing sectors
  • Rail transport infrastructure from conventional to high speed systems and electrification/signalization
  • Collaboration ( joint ventures, supply chain integration, R&D and engineering services in automotive, rail, aerospace/defence )
  • Innovative solutions helping to reduce carbon emissions, costs  , grow efficiency and productivity.

The Covid pandemic has had a huge impact on manufacturing and supply chain technologies with many Countries across the world rapidly transitioning their the way of doing work .

Financial and Professional Services Showcase

Thursday, 9 December 2021 at 10:00 – 11:00 GMT – Click here to register.

There is a firm commitment by governments and regulators in this region, to build sustainable, resilient and technology-driven economies. These reformist ambitions imply greater scope for further growth and international cooperation. Local markets have made strides to internationalise their economies and attract FDI, including developing international financial centres, e.g. MIFC (Russia), AIFC (Kazakhstan), IFC (Turkey), and TIFC (Uzbekistan). EECAN markets actively seek partners to help them develop internationally recognised financial centres with modern infrastructure and robust regulatory frameworks. DIT study into Russia’s import of UK services alone has identified a £1.4bn trade gap, where high-growth potential exists in legal services and (re)insurance.

The focus of this session is to cover four markets: Russia, Turkey, Kazakhstan and Uzbekistan. DIT provides tailored support to UK F&PS companies wishing to explore the region and has identified opportunities in following sub-sector verticals:

  • Legal services: corporate governance, dispute resolution, international financial regulation, best practices in ESG
  • Professional services (consulting and advisory): ESG transformation, digitalisation, due diligence (tax, financial, ESG), company valuations and appraisals, dual IPO listings, bond issuances

Healthcare and Life Sciences Showcase

Thursday, 9 December 2021 at 11:15 – 12:15 GMT – Click here to register.

The UK currently exports over £700 million in Life Science goods to Eastern Europe and Central Asia annually. However, this is only 2.42% of the regional market and thus there is considerable potential for the UK to increase its presence in this region.  As a result, DIT commissioned a report in the medical technology, digital health and pharmaceutical markets in Turkey, Kazakhstan and Azerbaijan, three of the most important markets in the region, and the healthcare and life sciences .

Agri-Tech Showcase

Thursday, 9 December 2021 at 12:30 – 13:30 GMT – Click here to register.

EECAN countries have significant agricultural potential, which requires industrial modernisation to support shift to sustainable agri-production practices. Two of the countries, Russia, and Ukraine, are world leaders in supplying cereals to the global markets and local farmers purchase significant quantities of imported agricultural machinery. In countries like Kazakhstan and Turkey strong demand exists for irrigation and water management technologies due to dry climate conditions. Large agri-holdings in Ukraine and Turkey are actively exploring the use of AI and IoTs to boost crop yields. This session will cover these opportunities.

Join us at the Eastern Europe and Central Asia Network Virtual UK Roadshow. Registration is free but mandatory.