IoD Business Breakfast – Preparing to go International
February 14 @ 8:00 am - 10:00 am
This event should be of special interest to SMEs thinking of starting to export their products & services, establishing operations overseas or acquiring overseas subsidiaries. The presentation will cover four of the most common challenges to taking your business overseas:
- Prepare for the impact on your existing business
- Understand the new market environment
- Appreciate what works at home may need to be adapted
- Make sure you develop a clear and robust strategy & business plan.
The speaker will be Ian Garner, Director, Practical Solutions Management
Ian Garner is an Institute of Directors Ambassador for North Yorkshire, Director at Practical Solutions Management, a strategic consultancy practice and a Patron at ExportExchange, the ERDF funded peer-2-peer export mentoring programme, within the Leeds City Region.
Ian has over 10 years’ experience in strategy and business development with Bupa across Australia, Europe, North America, West Africa and South East Asia, with a focus on long-term aged care and out-patient healthcare. He spent 20 years in retail management with travel company Thomas Cook and five years in sales and relationship management roles with Travelex, the leading international foreign exchange business. He has a strong background in research and market analysis in developed and developing countries.