
You Can Export: Selling Online Overseas with e-Commerce
March 6 @ 9:30 am - 1:00 pm
In this half-day workshop, we will cover:
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- The rise and key drivers of e-commerce
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- Understanding your target audience and their needs
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- Proposition development and branding
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- User journeys and developing funnels
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- Reaching your online audience through advertising and marketing
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- Measurements, analytics and KPIs
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- DIT support and how to access the Exporting for Growth grant programme
After this workshop you will be able to:
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- Successfully identify and target your customers
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- Understand the growth of e-commerce
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- Enhance your branding to improve your online presence
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- Create a user journey to drive sales
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- Measure your e-commerce results
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- Enquire about DIT support and the Exporting for Growth grant programme
About the speaker:
Bernard Page
Bernard is a senior marketing professional specialising in marketing management, brand strategy, digital marketing, multi-channel retailing, customer acquisition and retention. He trained and certified in process improvement methodologies and experienced in large-scale, complex transformation programmes. Bernard is also skilled in leadership and team development and a trained facilitator and coach. He earned an MBA from Manchester Metropolitan University.
Bernard has worked for large-scale organisations including GUS Home Shopping, GE Capital, Findel and Shop Direct before setting up his own marketing consultancy. He’s a Portfolio Marketing Director with The Marketing Centre offering part-time Marketing Director services to ambitious smaller businesses.
He is passionate about the role marketing has to play in modern business and sharing his knowledge.
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